A note written just for you.

Type your first name to open it.

Hmm, try that again.

Balanced Habits
A private note
from WarmSignal° · for you

A note for Carolyn Fetters

Let's bring your partners back.

You told me what you're really after.

Getting the business back to where it could sell again. And back to helping a whole room at a time, the way you like best.

The calmest first step runs through the people who already trust you.

01 · straight talk

I'm not here to sell you.

Thank you for the hour on Monday. I could have listened a lot longer.

I'll be upfront, the same way you were with me. I'm not sure this is a fit yet, for either of us, and I won't pretend I know.

So I'm not pitching you a deal. I'd rather try one small thing and let the results talk.

You don't have to take my word for any of it. That's what the test is for.

If it works, we'll both feel it. If it doesn't, the most you're out is a little of your time. The rest is on me.

02 · what I actually heard

You've got the assets. What you're short on is time.

You rebuilt the whole licensing program. You told me it's ready to go.

It's sitting there because you've been too stretched to pick it back up.

You'd rather be creating than chasing it. I get that.

Getting your partners back is how you get back to that. Helping people a whole room at a time.

start here

50-70

partners, from before Covid

Some closed their doors. We start with whoever's still open, and they already made money with you.

Bring them back and the steady revenue comes with them. That's the kind of number a buyer wants to see.

03 · the math

The rough math, in your numbers.

You gave me these on the call, so you know them better than I do.

A partner is worth about $3,600 a year to you, every year, plus the setup up front. You can do the rest better than I can.

The three emails won't earn that. They just tell us, cheap and fast, whether those partners are still interested.

If they're not, we found out for the price of three emails, and you're out nothing.

04 · the test

Three emails, in your name.

You can't stand anything that feels like spam to your own people. Good. Neither can I.

So these go out as you. Your name, your voice. A quiet note to people you already know, asking if they'd want back in.

C
FROM
Carolyn Fetters · Balanced Habits

You see every word first. I write the three notes, you read them, and nothing sends until you say so. If they don't sound like you, they don't go.

It all goes out through your own system, set up clean so it lands. These are your relationships, and every name and reply stays in your house.

1
Three short notes go out, in your voice.
2
The partners who're interested just reply.
3
We help you handle the replies, in your voice, with your okay.
4
When someone's ready, you welcome them back. The part only you can do.

That's the whole test. We'll know pretty quick whether they're interested.

05 · who does what

I won't add to your plate.

You told me you'd always rather be the creative than run the business.

So this doesn't hand you a project. I run it, and I only touch this one lane. Whatever you've already got going, I leave alone.

You go back to the part you love. I carry the rest.

You · two things

  • Let us send under your brand, once you've okayed the words.
  • When a partner says yes, welcome them back.

Me · the rest

  • Write the notes for your sign-off.
  • Run the sending, keep the records.
  • Help with the replies, in your voice.
  • Carry the cost.

Your risk

A little of your time.

That's the most this costs you. A little time, and a yes or no.

The writing and the cost sit on my side. I only earn a piece after the money is already in your account.

The test ties you to nothing. If we keep going, we agree the split before any real money moves.

06 · how I work

Why I'd carry all of it.

Filling programs like yours is what I do. So why take on the cost and the risk myself?

Because I'm done chasing one-off clients. I want a few partners I grow with for years, and the way I earn that is to go first.

Your past partners already made money with you once, so there's nothing to hard-sell. Each note just asks if they'd want back in, and the ones who do, do.

If we keep going, we'll land on a fair split. I'd rather grow this with you than squeeze it.

There's only one thing I'm asking. If you'd like to see them, just reply: send them.

I'll have the three emails in your inbox within a few days, in your voice, for you to read before a single one goes out.

You told me you'd never just disappear. I won't either. If they sound like you, we try it. If they don't, you tell me straight, and we're still friends.

Alvin, WarmSignal°