Type your first name to open it.
Hmm, try that again.
A note for Carolyn Fetters
You told me what you're really after.
Getting the business back to where it could sell again. And back to helping a whole room at a time, the way you like best.
The calmest first step runs through the people who already trust you.
01 · straight talk
Thank you for the hour on Monday. I could have listened a lot longer.
I'll be upfront, the same way you were with me. I'm not sure this is a fit yet, for either of us, and I won't pretend I know.
So I'm not pitching you a deal. I'd rather try one small thing and let the results talk.
You don't have to take my word for any of it. That's what the test is for.
If it works, we'll both feel it. If it doesn't, the most you're out is a little of your time. The rest is on me.
02 · what I actually heard
You rebuilt the whole licensing program. You told me it's ready to go.
It's sitting there because you've been too stretched to pick it back up.
You'd rather be creating than chasing it. I get that.
Getting your partners back is how you get back to that. Helping people a whole room at a time.
50-70
partners, from before Covid
Some closed their doors. We start with whoever's still open, and they already made money with you.
~8,200
past customers
People who already know you and still open your mail. We come back to them once the first step works.
Bring them back and the steady revenue comes with them. That's the kind of number a buyer wants to see.
03 · the math
You gave me these on the call, so you know them better than I do.
A partner is worth about $3,600 a year to you, every year, plus the setup up front. You can do the rest better than I can.
The three emails won't earn that. They just tell us, cheap and fast, whether those partners are still interested.
If they're not, we found out for the price of three emails, and you're out nothing.
04 · the test
You can't stand anything that feels like spam to your own people. Good. Neither can I.
So these go out as you. Your name, your voice. A quiet note to people you already know, asking if they'd want back in.
You see every word first. I write the three notes, you read them, and nothing sends until you say so. If they don't sound like you, they don't go.
It all goes out through your own system, set up clean so it lands. These are your relationships, and every name and reply stays in your house.
That's the whole test. We'll know pretty quick whether they're interested.
05 · who does what
You told me you'd always rather be the creative than run the business.
So this doesn't hand you a project. I run it, and I only touch this one lane. Whatever you've already got going, I leave alone.
You go back to the part you love. I carry the rest.
Your risk
A little of your time.
That's the most this costs you. A little time, and a yes or no.
The writing and the cost sit on my side. I only earn a piece after the money is already in your account.
The test ties you to nothing. If we keep going, we agree the split before any real money moves.
06 · how I work
Filling programs like yours is what I do. So why take on the cost and the risk myself?
Because I'm done chasing one-off clients. I want a few partners I grow with for years, and the way I earn that is to go first.
Your past partners already made money with you once, so there's nothing to hard-sell. Each note just asks if they'd want back in, and the ones who do, do.
If we keep going, we'll land on a fair split. I'd rather grow this with you than squeeze it.
There's only one thing I'm asking. If you'd like to see them, just reply: send them.
I'll have the three emails in your inbox within a few days, in your voice, for you to read before a single one goes out.
You told me you'd never just disappear. I won't either. If they sound like you, we try it. If they don't, you tell me straight, and we're still friends.
Alvin, WarmSignal°